“Zest is the secret of all beauty. There is no beauty that’s is attractive without zest”
- Christian Dior
Every day is a chance to make a first impression on somebody known or unknown to you! And personal style is your greatest tool in creating a good one – most behavioural experts believe appearance accounts for up to 50-70% of a first impression!
Aesthetic Intelligence is understanding how to dress your body and build a wardrobe and make better, informed decisions about clothing to suit your personality and your pocket. It's about saving you time and money!
I am passionate about using my unique combination of skills to assist individuals, organisations and brands in all matters style-related… As a post graduate I travelled to England and pursued my love of shopping on the high streets of London and Manchester and discovered an instinctual eye for beautiful garments and a knack for finding “must-have” items in amongst all the retailer noise.
However, my real fashion education began as Marketing Manager for KLûK CGDT and where my stylist's career began. Malcolm Kluk & Christiaan Du Toit remain my two favourite South African designers and I will always be grateful for the aesthetic appreciation of fashion and interiors, that they ingrained in me…
I began styling private individuals in 2006 (whilst still working for The Boys) in my spare time; I established Dress Sense in 2007 and began working part-time as a consultant. Then in 2009 I took a leap of faith (right in the middle of the worst economic recession in recent history) and I am grateful for the mentorship of Robyn Cooke - doyenne of the South African fashion industry - during this time.
Almost 10 years later, I have "fashioned" a career that draws on my skills as a stylist, writer, commentator, public speaker and trend-watcher. I am what I am because of my background in psychology, experience in the fashion world, career as a stylist and most importantly my two great loves in life: people and beautiful things!
Assisting both individuals and companies to harness the power of appropriate and on-trend style, within their personal and professional wardrobes, is my passion and I believe in:
- insightful and objective advice
- trustworthy service
- meeting and exceeding the needs of my clients
“Fashion is architecture. It is a matter of proportions.” - Coco Chanel
PERSONAL STYLING SERVICES
No more impulse buys that hang in the wardrobe without ever seeing the light of day! With practice you too will be able to hone in on the items that should be in your shopping bag!
A few great seasonal looks need just a few hours; but a truly great wardrobe needs the passing of many seasons!
* Wardrobe Consultations
* Assisted Shopping Consultations
* Source & Deliver Consultations
“The difference between style and fashion is quality.”
- Giorgio Armani
This service has been created for the international and local tourist to the Mother City of Cape Town; visitors can make use of Catherine’s unique knowledge of local clothing and interiors boutiques, eateries, restaurants and nightspots to ensure that they make the most of their time…
Full-Day (9:30am till 5pm) and Half-Day (of 4 hours) packages are available.
"Fashion is what you buy. Style is what you do with it."
My corporate workshops for groups of women take place over 5 hours and cover the following areas of personal style:
1) Defining appropriate personal style
2) Body Type & Fabrication
3) Vertical & Horizontal Proportions
5) Colour Pattern
At the end of the workshop, ladies are encouraged to purchase garments from the collected clothing, based on their new knowledge and understanding of personal style.
“Clothes don’t make a man, but clothes have got many a man a good job.”
- Herbert Harold Vreeland